"What I appreciate most in BrAln 2.0 is how Gospic connects the dots between human behavior, data strategy, and Al execution. She makes it clear that success in the Al era is not about algorithms, it is about people, purpose, and precision. Whether you're scaling pilots or rearchitecting your enterprise, this book gives you the language, tools, and urgency to move from vision to value. If you are serious about transforming your business with Al, this book belongs on your desk, not your shelf."
New book out now!
What if the key to mastering the Al revolution lies within the very organ that's been with us the entire time—our brain? In a world where the human mind meets machine intelligence, BrAln 2.0 unveils how we learn, adapt, and evolve alongside machines. Intelligence, the heartbeat of human evolution, is your bridge to a benevolent future where technology amplifies your potential.
Voices on the book
"Katarina Gospic delivers a compelling roadmap and understanding for leveraging Al, data and quantum computing to boost human potential in business—essential reading for anyone unsure how to harness these technologies effectively."
Carl Mikael Dufberg, Deputy Country General Manager, IBM Sweden
About
Dr. Katarina Gospic is a renowned physiologist, MD, PhD, entrepreneur, author of nine books and international keynote speaker. Katarina is a sought-after expert in the intersection of digitalization and the human brain. She is the co-founder of the Swedish Al company Edsvard—a company that creates intelligence for the built environment and heavy industries. She is frequently invited to share her insights on international stages, from the UN headquarters in Bonn to tech conferences in the USA and Saudi Arabia.
BrAIn 2.0—AI readiness program
Discover how AI truly works, from core mechanics to hands-on implementation tailored to your business. Dive into real-world examples that transform operations and drive results. Dr Gospic blends cutting-edge neuroscience with practical entrepreneurial insights. Learn to push the right brain buttons to rewire your team for embracing change and innovation. Get inspired to launch your AI journey today—together with your team towards a benevolent future.
Lectures
Dr. Gospic is an international keynote speaker talking about the intersection where mind meets machine intelligence. She mixes neuroscience with entrepreneurial experiences and unveils the black box of AI. Dr. Gospic is an expert on making difficult things easy to understand. Her lectures are engaging and she shares her insights on international stages, from the UN headquarters in Bonn to tech conferences in the USA and Saudi Arabia. Popular topics are decision making, neuroleadership, and brain stretching.
Media
AI + Podcast
Dr. Gospic's and journalist Mr. Cavling discuss the latest AI news from a human perspective. Available at Spotify, Apple, and Acast.
Click here to listen.
Article in NYT
Dr. Gospic is interviewed in the NYT and talks about her brain research about fairness.
Click here to read the full article.
Edsvärd + IBM
Can AI save lives? Swedish company Edsvärd partners with IBM's Client Engineering team, using IBM watsonx.ai studio and watsonx.data lakehouse to explore this. Click here to learn more.
Summer in P1
Summer in P1 is a classic Swedish radio show on Sveriges Radio P1, aired every summer. Guests share personal stories and music daily. Since 1959, it’s a beloved tradition, drawing millions of listeners. Dr. Gospic hosted the program in 2013. Click here to listen.