Brainbow Labs is a company that “teaches the world about the brain” to improve performance and increase wellbeing. The company consists of three pillars: books, lectures and consulting services. Katarina Gospic is the founder and owner of Brainbow Labs and she has an M.D., Ph.D. and a M.Sc. in Physiology from the Karolinska Institute (KI). Katarina has worked as a brain researcher at KI and written a PhD thesis about neuroeconomics, decision making and emotional regulation. In September 2012 Katarina released her first popular science book on the brain and decision making.